Google Ads & Meta Ads · Toronto & Worldwide

Google Ads & Meta Ads Built To Convert.

Paid search and paid social campaigns built around clear offers, qualified traffic, accurate conversion tracking and ongoing optimization—not clicks without direction.

Strategy, setup, creative, conversion tracking and ongoing optimization

Clear ObjectivesLeads · sales · bookings
Conversion TrackingMeasure meaningful actions
Relevant CreativeMessage matched to intent
Budget ControlSpend with a plan
Ongoing OptimizationTest · learn · improve

Paid advertising with a business purpose

More than clicks.
Campaigns built to convert.

We connect audience targeting, search intent, persuasive creative, landing pages and accurate tracking so your advertising works as one measurable system.

2+

Major advertising ecosystems managed through one strategy

1

Connected funnel from first impression to conversion

100%

Focus on trackable actions and transparent reporting

30D

Monthly review, testing and optimization cycle

Why Interno

Every ad should move someone closer.

Google Ads and Meta Ads strategy by Interno
01

Strategy before spending

We define the offer, audience, search intent, geographic targeting, funnel, budget structure and conversion goal before launching campaigns.

02

The right message for the right moment

Google Ads captures active demand while Meta Ads can build awareness, generate interest and reconnect with people who already know your brand.

03

Tracking that supports decisions

We organize the measurement plan around useful actions such as calls, forms, bookings, purchases and qualified lead events—not surface-level clicks alone.

04

Optimization beyond the ad

Campaign performance depends on targeting, creative, copy, offer quality and the landing-page experience. We review the full path instead of adjusting bids in isolation.

Google Ads & Meta Ads services

Everything needed to
advertise with direction.

Choose complete campaign management or combine strategy, setup, creative and tracking support around your internal team.

Intent · Demand · Qualified Traffic

Google Search Ads

Keyword research, campaign structure, ad copy, negative keywords, location targeting and bidding strategy designed around high-intent searches.

Search Intent · Local Leads · Service Campaigns

The campaign system

The ad is only one part
of the conversion path.

Strong paid media connects the audience, message, offer, landing page and tracking instead of treating each piece as a separate task.

Google Ads and Meta Ads campaign strategy, audience targeting and conversion tracking by Interno

What works together

Built for the full journey.

We plan campaigns around what happens before and after the click, not only what appears inside the advertising dashboard.

A clear offer and campaign objective
Audience, keyword and location strategy
Ad copy and creative matched to user intent
A focused landing page or product experience
Conversion events aligned with business goals
Ongoing testing, budget review and reporting

Our advertising process

Clear from audit
to optimization.

You know what is being built, what needs approval, what is being measured and how campaign decisions connect to business goals.

Listen before building

Discovery & audit

We review your offer, audience, account history, competitors, website, sales process, budget and current tracking.

01

Audit · Listen · Align

Map the conversion path

Strategy & tracking plan

We define objectives, platform roles, campaign structure, conversion events, targeting, exclusions and test priorities.

02

Objectives · Tracking · Direction

Turn strategy into structure

Campaign build

We create organized campaigns, ad groups or ad sets, keywords, audiences, budgets, placements and naming conventions.

03

Keywords · Audiences · Budgets

Match the message to the moment

Creative & landing page review

We prepare ad messaging and creative direction, then review the destination page for clarity, trust and message match.

04

Copy · Creative · Experience

Check every moving part

Launch & quality check

We verify links, settings, targeting, budgets, exclusions, forms and tracking before campaigns go live.

05

Verify · Approve · Launch

Use performance intelligently

Optimization & reporting

We review performance and lead quality, test meaningful variables, adjust allocation and explain the next actions.

06

Measure · Learn · Improve

Campaign channels

Meet customers where
intent and attention happen.

The right channel depends on your offer, audience, sales cycle, creative resources and the action you need people to take.

Google Search

Reach people actively searching for a service, product or solution.

Google Performance Max

Support eligible sales and lead campaigns across Google inventory with strong inputs and tracking.

Instagram & Facebook

Build demand, generate leads, promote offers and support visual storytelling.

Remarketing

Reconnect with warm audiences using messages matched to their previous interaction.

Google Ads & Meta Ads FAQ

Questions before
we launch.

Every plan is tailored to the platform, campaign objective, advertising budget, creative needs, tracking setup and landing-page experience.

Request a Custom Plan

The right budget depends on your market, location, offer, average customer value, competition, conversion rate and campaign objective. Ad spend is paid directly to the platform and is separate from management and creative fees.

Google Ads is often useful when people are actively searching for a product, service or solution. Meta Ads can be effective for building awareness, generating interest, promoting visual offers and remarketing. Many businesses benefit from using each platform for a different stage of the customer journey.

Timing depends on account access, tracking, creative, landing pages, approvals and platform review. A careful setup is more important than launching quickly with unclear targeting or incomplete measurement.

Yes. Ad copy, static creative and short-form video direction can be included in the campaign scope. Toronto and GTA businesses can also add on-location content production when original photo or video assets are needed.

Not every campaign requires a new landing page, but the destination should match the ad, explain the offer clearly, work well on mobile and make the next action easy. We can review an existing page and recommend whether a dedicated landing page is needed.

Yes. We can audit the current campaign structure, targeting, search terms, audiences, creative, tracking and landing-page experience, then recommend what should be rebuilt, paused or improved.

No responsible agency can guarantee a specific number of leads, sales or return because results depend on the market, competition, budget, offer, website, pricing, sales process and customer behavior. We focus on disciplined strategy, accurate measurement, ongoing testing and transparent reporting.

Your business should retain ownership of its advertising accounts, analytics properties and core data. Access can be granted for management without transferring ownership away from your company.

Some issues can be identified quickly, but meaningful evaluation usually requires enough time and conversion volume to understand patterns. The appropriate period depends on budget, search volume, sales cycle, campaign type and the quality of the tracking data.

Stop paying for attention.
Start building a path to action.

Let’s create a Google Ads and Meta Ads system that reaches the right people, communicates the offer clearly and measures the actions that matter to your business.